Communication Begets Retention
Tell your existing customers more about the products and services you offer. Do they know about bundling or umbrella liability. Do they know that you can help them with their Life Insurance Planning?
Your Commercial Clients should know that in addition to Workers Comp, Property, Liability, etc. you can help them with key employee retention, succession, retirement planning and more.
Educational communication peices and research tools including your own client-facing Life Insurance 101 website enabling cleints to do needs analysis, comparison quoting and applying for coverage.
You protect their home, car and life. Why not protect the thing that pays for it all, their paycheck? Consumers understand the risk of accidents, but deny the possibility that an illness might interupt their income.