Welcome to the "Life Supports" Client Communications Program
2 Best Practices to Boost Retention
1. Sell another policy to your existing Customers
2. Communicate often with your customers
Check out these retention statistics
comparing mono-line clients to multi-line clients
The real key is the communication.
65% of customers who defected never talked to an agent before they left, but 80% of the customers who talked to an agent during the year didn't leave.
Source:
"Increasing Insurance Customer Retention" ~ 10/04/2011
by Arthur Middleton Hughes,
Vice President, The Database Marketing Institute. Ltd.
"LIFE SUPPORTS"
"Life Supports" is a complete but flexible Client Communications program designed to inform your Personal Lines Clients that you offer Life Insurance as a value-added service. You can't assume they know that.
The program was inspired by feedback from agencies like yours, looking for ways to boost retention and commission income in a very flat market. It consists of a series of first-class letters accompanied by attractive, professionally designed mailing stuffers.
Alternatively (or supplementally), the program can be implemented as a series of emails with the same themes and graphic content as the first class mailing approach.
- "Life Supports" is flexible. Many agencies are implementing parts of the program on their own time-tables with our full cooperation and support.
- We provide letter templates to be put on your letterhead as well as technical support if needed to set up your mail merge.
- We provide customization of the mailing stuffers and/or emails with your logo and contact information.
Here's a preview...
Research has confirmed
what you already know:
It's a Tough Market & Retention is a Struggle these Days
View/Print the Above Fact Sheet as a PDF
We'd
like to show you more of the "Life Supports" program.
Call 1-800-842-8289 to learn more.
We understand that your core business requires most of your time and we want to help in any way we can to ensure that you protect your client base, boost retention and supplement your agency's income with Life Insurance commission dollars. At The Thompson Agency we have been making "LIFE" easier for Independent Agents for 3 generations.
. . . OR CLICK BELOW TO EMAIL YOUR QUESTIONS NOW!
Don't leave those Life Insurance premium dollars on the table!
They could be commission dollars in your pocket!
Copyright © 2012 ~ The Thompson Agency, Inc. ~ View Terms of Use
85 River Road, P.O. Box 227 ~ Collinsville, CT 06022: 860.693.4999 ~ 1-800.842.8289 ~ FAX 860.693.4547
2563 Main Street Stratford, CT 06615: 203.386.1500 ~ FAX 203.375.5733