Email #5: "Business Viability & Succession"

—  Will the business survive succession and/or key-man departure?

Subject Line: "Business Viability Myths and Protection Techniques"

Dear ~Contact.FirstName~

Taking Care of your Business, your Family and your Employees
What Happens to Your Business When You Die?

As a business owner or partner, you may wonder what would happen to your business should anything happen to you. How would your family cope with the loss of income?

What about your employees and their families? You may feel you have the answers, but before you take that leap of faith, take a look at these common misconceptions and consider a reality check.

Businress Meeting

Misconception #1: If I Die, My Spouse Can Run the Business
Reality check: In many cases, the spouse neither wants to nor is capable of running the company, regardless of what is discussed while both parties are still alive. Businesses often are dependent on the marketing, technical or managerial skill of the owner. Take that away and the business may fail.

Misconception #2: My Death or My Partner’s Death Will Not Financially Impact the Business
Reality check: Each owner of a business usually makes a very specific and important contribution to the business or has a special skill that is hard to replace. When one owner dies, the surviving owner may have to scramble to keep the business afloat, find a suitable replacement and keep funds from being wasted in the process. Other issues may arise should surviving family members choose to participate in running the business or seek compensation for their share.

Misconception #3: A Competitor Will Buy the Business
Reality check: Possibly, but this may not happen to the advantage of the surviving family. The competition may be either looking to take customers away from the business, purchase equipment and inventory cheaply or buy the business at a low price.

Misconception #4: A Key Employee Can Run the Business
Reality check: Maybe so, but if the employee is truly running the business, he or she may require a salary commensurate with the added demands of the job. And what happens to the income for the surviving family, not to mention the salary needed to replace the employee’s previous position? The funds needed to recoup from such a loss may be more than the business can bear.


Three Ways Life Insurance Can Protect Your Business:

Key person insurance is a life insurance policy purchased by the business on the life of a key employee and payable to the business. When a key person dies, insurance can help make up for lost sales or earnings, and cover the cost of finding and training a replacement.

Buy-sell agreements funded with life insurance allow remaining business owners to buy the company interests of a deceased owner at a previously agreed-upon price, which helps guarantee that surviving family members will be fairly and promptly compensated for their share of the business.

Individual life insurance can provide family members with additional money to pay off personal debts, cover ongoing living expenses and fund future needs such as college or retirement.

Give us a call today at 800.842.8289

At The Thompson Agency we also offer Protection for:

Home | Auto | Renters | Umbrella | Boats | RVs | Motorcycles | Valuables
Collectibles | Long Term Care | Disability | ...and More

Reminding business owners of the importance of succession planning, key-person protection and how Life Insurance can make smooth transitions, continuity and viability possible.