Email #1: "Intro to Life Supports for Business"

—  Tell your clients what to expect and when to expect it

Subject Line: "Protect your Business Viability"

Dear ~Contact.FirstName~,

Hi, my name is [Brian Thompson] and I am [Vice President at The Thompson Agency]. I wanted to take a minute to say hello and thank you for trusting us with your protection needs.

As your Property & Casualty Insurance Agency, you can expect us to monitor and evaluate your policy(ies) to be sure that you are properly covered. What you may not know is that we also offer Life Insurance.

Owning Life Insurance provides many benefits for you and your business. We know Life Insurance can be overwhelming, and we are here to provide clarity and peace of mind.  Over the next few weeks we will be sending you information and tools to help you determine how Life Insurance has a place in your overall plans.
Tomorrow I’ll send you a true life story about how planning with Life Insurance impacted a family and their business.

In the meantime, take a couple of seconds to join us on Social Media:


Thanks for now and please don't hesitate to reach out with any questions you may have about your protection needs.

— Cheers!


[Brian Thompson, VP - The Thompson Agency]

This first email in the "Life Supports for Business" campaign informs your customer about what to expect in the next few weeks and how you're always ready to evaluate and adivise them on their protection needs.